INDUSTRIES · SOFTWARE & TECH

Your product knows who’ll pay. Your CRM is the last to find out.

Signups, usage, billing and support tickets, the signals that predict SaaS revenue, live in five tools that never talk. We wire product, billing and support into one HubSpot, so every signal routes to the right team automatically. That record on the right? That’s your CRM finally knowing who’ll pay.

N
Northwind Cloud
northwind.io · B2B SaaS
CUSTOMER
FIT · PQL SCORE
92/100
ROUTE → SALES
Scored on ICP fit + real product usage
MRR
€4,200STRIPE
PLAN
Growth ↑EXPANDING
USAGE
18 / 20 seatsPRODUCT
SUPPORT
2 open · healthyZENDESK
ALL SIGNALS WRITING TO HUBSPOT
StripeProductSupportMarketing
WHERE SAAS REVENUE LEAKS

One customer. Five systems. Nobody sees the whole story.

The signals that decide whether an account expands or churns, usage, billing, tickets, engagement, are scattered across tools that don’t talk. So the CRM, the one place every team actually looks, is the last to know.

ONE ACCOUNTNorthwind Cloud, is it growing or leaving?
SALES CRM
Marked healthy
…at signup, closed 8 months ago
PRODUCT
Logins −62%
usage is falling, no one is watching
BILLING · STRIPE
Renews in 21d
sitting in Stripe, not the CRM
SUPPORT
4 tickets open
two escalated this week
MARKETING
Gone quiet
no visit, no opens, 3 weeks
YOUR CRM
Where every team looks first.
?
no health score · no next action
Five fragments. One blind spot. The churn signal was there, split five ways.
Demos with no fit
Unqualified leads book demos and burn your sales team’s calendar, because nothing scores them on real product fit or intent.
Two growth stories, never joined
Product usage grows and sales grows, but they’re measured in different tools, so no one sees which motion actually drives revenue.
Billing signals you never see
Upgrades, downgrades and failed payments live in Stripe. HubSpot never hears them, so expansion and churn slip past sales and CS.
WHAT WE WIRE

Every signal, into one CRM.

The unlock isn’t another tool, it’s that product, billing and support all write to the same record. Each signal lands in HubSpot with context, then triggers the right team’s next move. Here’s how each source runs:

01 · BILLING
Revenue that lives in the CRM
Stripe subscriptions modelled as real HubSpot objects, so every upgrade, downgrade and failed payment is a signal the team can act on.
Stripe billing
Subscriptions & MRR
Up / down / churn
CS + renewal plays
02 · PRODUCT
Usage that scores itself
Product events flow straight into HubSpot, so activation and intent turn into a product-qualified lead the moment it’s real, not a week later.
Product events
Activation & adoption
PQL scored
Right rep, in seconds
03 · SUPPORT
Tickets that shape health
Support volume and sentiment feed the account’s health score, so a rising ticket count triggers a save play instead of a surprise churn.
Support tickets
Health score
Escalation rules
CS save play
AND EVERY SIGNAL SHARES ONE RECORD
One unified health score
Usage, billing, support and engagement combine into a single number every team trusts.
Attribution that connects the dots
Self-serve, sales-led and expansion revenue traced to the motion that created it.
Dashboards leadership trusts
MRR, NRR, churn and pipeline in one place, the board’s numbers, not a spreadsheet.
WHO IT SERVES

One record. Four teams. No blind spots.

Every SaaS team fights its own version of the same problem, missing context. When product, billing and support live on one record, each team stops guessing and acts on the same truth.

SALES
Demos worth taking
PQLs scored on real usage and intent, so reps spend their calendar on accounts that actually convert.
MARKETING
Attribution to revenue
See which campaigns create pipeline and expansion, not just form fills, and put budget where revenue actually comes from.
CUSTOMER SUCCESS
Churn you see coming
Health scores from usage, billing and support flag risk while there’s still time to run a save play.
SUPPORT
Every ticket, in context
The full account, plan, usage and health on every conversation, so support answers like they already know the customer.

Your revenue engine, live.

This is a HubSpot where product, billing and pipeline finally talk. Every signup, conversion, expansion and churn, in one place, driving the next move. (Yes, it’s running.)

LIVE MRR
€248,900
▲ €23.5knet new this month
NEW MRR
€18.2k
EXPANSION
€9.4k
CHURN
-€4.1k
LIFECYCLE, RIGHT NOW
142
Trials
→
78
Activated
→
44
Paid
→
13
Expanding
→
6
At-risk
Event streamLIVE
PROOF

We build this for software companies.

EMERGENT 3 · SOFTWARECase study coming soon

Three teams, sales, onboarding and support, running on one HubSpot, with every handoff and renewal automated.

A public-safety software company that doesn’t just use HubSpot, they run on it: website, quoting, billing and CRM in one system. When a deal closes, the account is tagged, health-scored and handed to onboarding automatically, and renewals create themselves before anyone has to remember.

Architected & run byThe RevOps CompanyLong-term partnership · live
HubSpot Diamond Solutions Partner
Diamond Solutions Partner
100% HubSpot. Nothing else.
★★★★★5.0 · 48 reviews
SuperwiseAI / ML · SAAS
Hidden revenue in data they already owned

Superwise had a large HubSpot database that was barely being used. We built a fit-and-activity score, ranking every contact against their ICP and their real marketing engagement, then routed the best-fit, most-active records straight to sales, surfacing a wave of new opportunities from first-party data they already had.

“

Really happy with the work process and results. The videos Kevin produces are very helpful to review the results.

Berenice BrettnerBerenice Brettner · Chief of Staff, Procure AI
READY WHEN YOU ARE

See your recurring revenue in HubSpot.

A 30-minute call to walk through your setup and what you’re trying to fix. If we’re the right team, we’ll take it from there. No pitch.

HubSpot Diamond Partner★ 5.0 · 48 reviews100% HubSpot
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