INDUSTRY · PROFESSIONAL SERVICES

Long cycles, big buying groups, one clear pipeline.

Cybersecurity, IT, consulting and training firms sell complex, high-consideration deals, long cycles, many stakeholders, technical scoping, channel partners. We shape HubSpot around the real sale: the whole buying group, nurture that keeps every deal moving, and a clean handoff to delivery once it closes.

N
Northgate Security
framework · managed security
STAGE 4 / 6
DEAL VALUE
€480kframework
MULTI-YEAR
Day 147 of a ~190-day cycle
BUYING GROUP · 9 PEOPLE6 mapped
CF
VP
HS
SA
PR
+4
Decision maker · VP SecurityENGAGED
Economic buyer · CFONOT ENGAGED
NEXT BEST ACTIONNurture sequence → CFO
THE PROBLEM

A €480k decision, made by nine people. Your CRM knows one.

High-consideration deals don’t close on one contact. They move through a committee over months, and when the CRM only tracks the person who replied to an email, deals stall, follow-ups slip, and the handoff to delivery loses everything.

WHAT YOUR CRM SHOWS
JO
James Okafor
IT Manager
One contact on a €480k deal. Everyone else who decides is invisible.
WHO’S ACTUALLY DECIDING
ECONOMIC BUYER
CFO · signs the contract
UNTRACKED
DECISION MAKER
VP Security · owns the budget
UNTRACKED
CHAMPION
Head of SecOps · wants it in
UNTRACKED
TECHNICAL
Security Architect · runs the POC
UNTRACKED
PROCUREMENT
Procurement · controls the terms
UNTRACKED
LEGAL
Counsel · reviews the DPA
UNTRACKED
Deals stall in the committee

The one person you know goes quiet and the deal freezes. No one mapped the economic buyer, the blocker or the champion, so there’s no way to unstick it.

Long cycles go cold

A six-month sale needs deliberate, constant follow-up. Without automated nurture and rep reminders, deals drift and reps chase the loudest, not the biggest.

Won, then dropped

Closed-won hands to delivery with none of the context, scope, stakeholders, promises, so the client feels the seams in week one.

WHAT WE BUILD

One system for the whole complex sale.

From a long, multi-stakeholder pipeline through to delivery, plus the qualification, nurture, integrations and whitespace campaigns that keep revenue moving. A few of the things we build:

A pipeline for the long sale
Stages built for long, complex cycles, multi-year, framework and channel-sourced deals modelled the way they actually close.
The whole buying group
Every stakeholder and their role, decision-maker, economic buyer, champion, blocker, mapped on the deal, not just the contact who replied.
Qualified leads & routing
Lead scoring and BDR→AE routing with the right permissions, so a lead is defined once and reps only work real opportunities.
Nurture that keeps deals moving
Automated follow-ups, buying signals and rep reminders, so a six-month cycle never goes cold and no stakeholder is forgotten.
A clean handoff to delivery
Closed-won triggers onboarding and service delivery with full context, scope, stakeholders and promises, all tracked in HubSpot.
Integrations, CPQ & documents
Accounting (QuickBooks, Xero), service history, CPQ, quoting and folders linked to the deal, so the record is the single source of truth.
BUYING GROUPS · A HUBSPOT FEATURE WE PUT TO WORK

See the whole buying group. And who you’ve reached.

Map every stakeholder on a deal and the role they play. Flip between Saleswho your reps have actually engaged, and Marketinga heatmap of who your campaigns reach. The gaps are where deals are won or lost.

Northgate Security · €480k frameworkSALES VIEW
CF
CFO
ECONOMIC BUYER
Not engaged
VP
VP Security
DECISION MAKER
2 meetings
HS
Head of SecOps
CHAMPION
Champion · 6 touches
SA
Security Architect
TECHNICAL
1 POC workshop
SO
SOC Analyst
END USER
Not engaged
PR
Procurement
PROCUREMENT
1 call
LC
Legal Counsel
LEGAL / BLOCKER
Not engaged
Sales has the champion and technical lead, but the economic buyer (the CFO) is barely touched. That’s exactly where a €480k deal stalls.
IN PRACTICE

Every firm sells differently. So we build differently.

Three very different professional-services businesses, three very different HubSpots.

Innovis EnergyENERGY INFRASTRUCTURE
Long cycles, wired to the back office

A QuickBooks integration auto-creates projects and posts bills; a service pipeline keeps full service history in HubSpot; automated nurture and rep reminders carry the long cycle; closed-won hands cleanly to delivery.

QuickBooks syncService pipelineLong-cycle nurtureDelivery handoff
UDS HealthHEALTHCARE / DIAGNOSTICS
A clean pipeline for a hard, multi-stakeholder sale

Go-to-market plus a followable pipeline for a long, committee-driven decision; buying groups mapped; signals, nurture and reminders keep everyone aligned; closed-won hands to service delivery, with CPQ, quoting and documents linked in one place.

Buying groupsNurture & signalsCPQ & quotingDelivery handoff
Open SystemsCYBERSECURITY & SOFTWARE RESALE
Full RevOps for a reseller motion

Reselling security and software: lead definition and auto-qualification, a BDR/AE split with the right permissions, and whitespace campaigns that trigger reps with cross-sell opportunities from product usage and competitive intel.

Lead qualificationBDR/AE routingWhitespace campaignsCross-sell
Examples, not a menu. We shape HubSpot to how your firm actually sells and delivers.
PROOF

Our deepest work happens here.

Featured case study coming soon

Professional services is our largest practice.

Agencies, consultancies, IT and training firms run their proposals, delivery, utilisation and renewals on one HubSpot with us, and nothing else.

Built & run byThe RevOps CompanyLong-term partnership · live
HubSpot Diamond Solutions Partner
Diamond Solutions Partner
The highest HubSpot partner tier.
★★★★★5.0 · 48 reviews

He wasn’t just an executor, he provided strategic advice that shaped a more effective sales process. Completed efficiently and within the agreed timeframe, working across time zones.

JSJ. Sarmiento · Implementation & strategy

Kevin is prompt, detailed and follows through on every commitment. He was the first person we interviewed, and the only person. Hire him, you’ll be thankful you did.

FSF. Stephan · CRM implementation & onboarding
READY WHEN YOU ARE

Make HubSpot fit your firm.

A 30-minute call to walk through your setup and what you’re trying to fix. If we’re the right team, we’ll take it from there. No pitch.

HubSpot Diamond Partner★ 5.0 · 48 reviews100% HubSpot
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