United Diagnostics Services · Early detection

UDS catches cancer early in the people who protect us. Now their pipeline catches every lead.

A trusted foundation, 1,000%+ more leads, and an AI SDR that gives every one of them a follow-up.

Move your cursor to scan for leadsDrag across the field to scan for leads Signals detected 0
Screening report

UDS revenue system

ClientRegionStatus UDS HealthUS + CanadaLive · ongoing
Industry  Preventive screening for first responders Scope  HubSpot foundation · AI SDR · Outbound · Call desk · CPQ · Reporting
TESTRESULTREFERENCE
Leads, after the go-to-market launch 1,000%+ vs. pre-launch baseline
Follow-up throughput, with Sam 5× vs. the team alone
Conversion rate, Sam vs. a human Same within human range
Leads without a next step 0 target: 0
01

The client

Before symptoms show

They screen the people who run toward danger, before the danger shows up in them.

UDS brings early-detection cancer screenings to firefighters, police officers and other first responders. Departments book a screening day, crews come through on site, and conditions get caught while they’re still treatable.

Departments across the US depend on them, Canada since 2026. Next: teachers, utility workers, the broader workforce.

A clinician running an ultrasound screening
Symptoms → before symptoms
Why the sale is delicate · a fire chief asks

“Is thyroid cancer covered?”

A COLD CALLER, IMPROVISING
“Uh, I think so? Let me get back to you.”
Trust lost. The department goes quiet.
THE UDS SYSTEM
“That’s exactly what Ray covers. You’re booked with him Thursday.”
Routed to the expert. Nobody improvises clinical answers.
BuyersFire chiefs · union reps · city officials
FundingState · city · insurance
CadenceEvery 1 to 2 years, on budget
02

The problem

Vitals, before

They had HubSpot. They didn’t use it.

Data went in, answers didn’t come out. Leads arrived from conferences, the website and past clients, and nobody could say what happened next. Leadership felt they were missing things, with no way to prove it either way.

Any growth push would just leak faster.

THE MANDATE
Make HubSpot the place the business runs, before a dollar goes to growth.
Portal vitals {{ vit.status }}
VISIBILITY{{ vit.r0 }}
CAPTURE{{ vit.r1 }}
REBOOKING{{ vit.r2 }}
FOLLOW-UP{{ vit.r3 }}
UNTREATEDDRAG TO REBUILD THE FOUNDATIONTREATED
→
03

The approach

FOUNDATION

Make it work.

We mapped the full journey by hand, then put the basics on rails. A trickle of leads, and every one of them handled.

Lead capture Rebooking Nurture flows Health scoring Team training
GROWTH

Unleash the engine.

With the foundation trusted, our partner agency GenFlows took go-to-market: clean data, outbound at scale, paid ads. Leads grew by more than 1,000%.

Then the team couldn’t keep up. Interesting-looking deals got a call. The rest went cold.

SAM

So we built Sam.

An AI SDR that qualifies and follows up on every lead, the moment it lands. The backlog clears. Warm, qualified buyers go to people; the rest are stood down with the reason logged.

Think you could keep up instead? ↓
0
LEADS IN
0
FOLLOWED UP
0
WENT COLD
ILLUSTRATIVE · KEEP SCROLLING
Growth, up close

Inside the engine

MAP

Map the entire market.

Every fire department, police department and first-responder agency in the US and Canada, loaded into HubSpot. Not a bought list: the whole addressable market, in one place.

MARKET MAPIN HUBSPOT
Fire departments Police departments Sheriff’s offices Fire districts EMS agencies
ENRICH

Enrich every record.

Each department gets the people who buy: fire chiefs, police chiefs, union reps, city officials. Every email and phone number verified before anyone hits send, so emails land and calls connect.

Harbor County Fire DistrictEXAMPLE
Fire chiefD. Ramirez
Emaild.ramirez@•••.gov VERIFIED
Direct line(•••) •••-0142 VERIFIED
Last screeningSpring 2024
Budget cycleRenews in July
REACH

Reach out like you know them.

Highly personalised email and calling campaigns, written per department: the nearest screening, their last screening date, their budget cycle. Every reply lands in the same HubSpot, and Sam takes it from there.

To: Chief Ramirez
Screening your crew while we’re in Harbor County
Chief Ramirez, we’re screening Bayside Fire on April 14, 20 minutes from Station 3. Your crew’s last screening was spring 2024, so they’re due. Shall I hold slots?
Email sentCall queued, Thu 14:30
US + CANADA · ILLUSTRATIVE DENSITY
MARKET MAPIN HUBSPOT
Fire departments Police departments Sheriff’s offices Fire districts EMS agencies
Harbor County Fire DistrictEXAMPLE
Fire chiefD. Ramirez
Emaild.ramirez@•••.gov VERIFIED
Direct line(•••) •••-0142 VERIFIED
Last screeningSpring 2024
Budget cycleRenews in July
To: Chief Ramirez
Screening your crew while we’re in Harbor County
Chief Ramirez, we’re screening Bayside Fire on April 14, 20 minutes from Station 3. Your crew’s last screening was spring 2024, so they’re due. Shall I hold slots?
Email sentCall queued, Thu 14:30
A separate motion

The free engine.

Once a screening is booked, UDS is already on the road. So HubSpot automatically invites every department nearby to join the same day. More crews screened per trip, and the day costs no more than it already did.

TEXAS · PICK A BOOKED SCREENING ILLUSTRATIVE DEPARTMENTS · 60-MILE RADIUS
SCREENING DAY
{{ fe.cur.name }}, TX · {{ fe.cur.date }}
Booked by the {{ fe.cur.booked }}
0 nearby departments invited automatically to the same day
DAY UTILISATION40%
Booked departmentInvited neighbours
EXTRA TRAVEL COST $0
04

The protocol

Sam, the AI SDR

Can you keep up with the leads?

This is the job UDS’s team faced once the leads took off. Read each lead, make the call Sam makes: follow up, stand down, or disqualify. They come faster. Leave one waiting too long and it goes cold.

Triage desk
TIME {{ g.time }} TRIAGED {{ g.done }} WAITING {{ g.waiting }} COLD {{ g.cold }}
{{ c.who }}{{ c.tag }}
{{ c.msg }}
+ {{ g.moreN }} more waiting
Queue empty
{{ g.secs }} seconds. Every lead gets the right call.
When time runs out, Sam takes over your queue.
TOP OF THE QUEUE · YOUR CALL
{{ g.fb }}
Sam has the queue
{{ l.who }}{{ l.d }}
YOU
{{ g.yDone }}
triaged · {{ g.yRight }} right
{{ g.yCold }} went cold
SAM
{{ g.sDone }}
triaged in {{ g.samSecs }}s
0 went cold
Sam doesn’t get tired, and its conversion rate matches a human’s. That’s the 5×.
Illustrative leads, no real names. Sam is an AI sales agent built in HubSpot, modelled on UDS’s own account executive.

Follow one lead, from ad to answer.

Four signals, one department. Sam handles the volume, people handle the conversations that matter.

{{ j.cur.t }}
{{ j.cur.tag }}
{{ j.cur.title }}
{{ j.cur.body }}
{{ ch }}
Illustrative timings and departmentClick any stopTap any stop
05

What’s next

Early warning

From follow-up agent to early-warning system.

Ray’s words for where this goes: Sam watches the whole HubSpot and raises exceptions, so nothing sits without a next step or a follow-up date.

Deals without a next stepFLAGGED
Rescreens on each budget cycleINVITED
Teachers, utility workersSAME RAILS

UDS finds problems before they become serious. Their revenue system now does the same.

LEADS WAITING 0
+ +

Want Sam for your team?

A 30-minute call to find where your leads go cold and what it takes to follow up on every one. No pitch.

Book a call↗ Kevin de JongKevin de Jong
Founder, The RevOps Company